Watch Care 101: Servicing, Water Resistance & Daily Habits

Luxury watches are constructed to be durable — but like any precision tool, they work best when taken care of. Whether you wear a classic Longines, a sporty TAG Heuer, a bold U-Boat, a design icon from Rado, or a statement piece from Frank Muller, these habits keep your timepiece looking and running its best.

1) Water resistance: the greatest misunderstanding

Water resistance is not an everlasting thing. Seals age over time.

• Do not take hot showers or saunas with your watch — heat may damage seals.
• After swimming, rinse gently with fresh water (if appropriate for the model).
• If you notice fogging under the crystal, have it checked as soon as possible.

2) When should you service a luxury watch?

Maintenance will vary depending on the watch and usage. As a general rule, have it looked at:

• If accuracy changes noticeably.
• If the crown feels rough or stiff.
• If the watch has taken a hard impact.

For automatic watches, regular servicing helps maintain both performance and long-term durability.

3) Daily habits that keep your watch safe

• Keep your watch away from strong magnets (speakers, some phone accessories).
• Wipe the case and bracelet with a soft cloth after wear.
• Store it safely when not in use — especially important for leather straps.

4) Strap and bracelet care

• Leather: keep dry, avoid perfume and sanitizer contact.
• Steel: occasional gentle cleaning keeps it bright.
• Rubber: rinse after sweat or salt exposure.

5) Don't guess — get expert guidance

Luxury ownership should feel confident. When you're unsure about anything — waterproofing, strap changes, or servicing schedules — consult an expert.